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Vendors who prioritize retention over growth often offer better support, stability and long-term value for a stronger software partnership.
When selecting software, many businesses tend to gravitate toward vendors with flashy marketing, rapid expansion and aggressive growth strategies. While growth is an indicator of success, there’s an argument to be made for choosing a vendor that prioritizes retention over sheer expansion. Here’s why a retention-first approach can lead to a more stable, beneficial long-term partnership for your business.
Vendors focused on retention aren’t just chasing the next sale—they’re tending to their existing customers, who receive ongoing value. This translates to thoughtful product development, continuous support and updates tailored to meet user needs rather than industry hype.
A vendor interested in keeping customers happy will typically have exceptional customer service. Whether it’s troubleshooting, onboarding assistance or tailored guidance, you’re likely to get a higher level of support compared to a vendor rushing to acquire new users and scale operations.
Instead of rolling out flashy, unnecessary features to attract new buyers, retention-driven vendors listen to their users. They refine existing functionalities, improve usability and continually evolve software based on actual market needs and customer feedback rather than investor expectations.
Growth-focused vendors might aggressively adjust go-to-market strategies to maximize revenue, leaving existing customers struggling with unexpected changes. Retention-driven companies are more inclined to maintain fair and predictable policies and processes to keep long-term customers satisfied.
Rapid growth often comes with scaling challenges—security gaps, system outages and technical issues. Vendors prioritizing retention often invest in stability and security early, helping to create a platform that is more reliable for long-term users.
Retention-focused vendors view their customers as partners, not numbers. They prioritize relationship-building, personalized services and software that genuinely enhances your business instead of just generating revenue for them.
Progress Sitefinity CMS exemplifies the benefits outlined above, about choosing a software vendor focused on retention rather than just growth. Its emphasis on ongoing value, stability, user-centric development and strong customer support make it a compelling choice for businesses seeking a long-term digital experience platform
When choosing software for your business, growth is impressive—but retention is reassuring. Progress focuses on supporting long-term customer success, which can lead to more consistent service, improved stability and greater long-term value. By prioritizing retention, Progress is signaling its commitment to you—which ultimately can contribute to a stronger, more reliable software experience.
Request a Sitefinity demo today
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When selecting software, many businesses tend to gravitate toward vendors with flashy marketing, rapid expansion and aggressive growth strategies. While growth is an indicator of success, there’s an argument to be made for choosing a vendor that prioritizes retention over sheer expansion. Here’s why a retention-first approach can lead to a more stable, beneficial long-term partnership for your business.
1. A Commitment to Long-Term Value
Vendors focused on retention aren’t just chasing the next sale—they’re tending to their existing customers, who receive ongoing value. This translates to thoughtful product development, continuous support and updates tailored to meet user needs rather than industry hype.
2. Reliable Customer Support
A vendor interested in keeping customers happy will typically have exceptional customer service. Whether it’s troubleshooting, onboarding assistance or tailored guidance, you’re likely to get a higher level of support compared to a vendor rushing to acquire new users and scale operations.
3. User-Centric Product Development
Instead of rolling out flashy, unnecessary features to attract new buyers, retention-driven vendors listen to their users. They refine existing functionalities, improve usability and continually evolve software based on actual market needs and customer feedback rather than investor expectations.
4. Less Risk of Abrupt GTM Changes
Growth-focused vendors might aggressively adjust go-to-market strategies to maximize revenue, leaving existing customers struggling with unexpected changes. Retention-driven companies are more inclined to maintain fair and predictable policies and processes to keep long-term customers satisfied.
5. Stronger Security and Stability
Rapid growth often comes with scaling challenges—security gaps, system outages and technical issues. Vendors prioritizing retention often invest in stability and security early, helping to create a platform that is more reliable for long-term users.
6. A True Partnership, Not Just a Transaction
Retention-focused vendors view their customers as partners, not numbers. They prioritize relationship-building, personalized services and software that genuinely enhances your business instead of just generating revenue for them.
Sitefinity: A Retention-Focused CMS
Progress Sitefinity CMS exemplifies the benefits outlined above, about choosing a software vendor focused on retention rather than just growth. Its emphasis on ongoing value, stability, user-centric development and strong customer support make it a compelling choice for businesses seeking a long-term digital experience platform
When choosing software for your business, growth is impressive—but retention is reassuring. Progress focuses on supporting long-term customer success, which can lead to more consistent service, improved stability and greater long-term value. By prioritizing retention, Progress is signaling its commitment to you—which ultimately can contribute to a stronger, more reliable software experience.
Request a Sitefinity demo today
- Progress Sitefinity is a robust content management system (CMS) designed to help businesses create, manage and deliver digital content across multiple channels. It is recognized for its intuitive tools for marketers and a flexible, extensible platform for developers, making it suitable for both marketing and IT teams.
- Sitefinity is a Gartner Magic Quadrant-recognized CMS and is used by thousands of enterprise customers globally.
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