J
John Iwuozor
Guest
AI offers innovative solutions to scale content creation without sacrificing quality. See what technologies can help you meet growing marketing content demands.
Creating content is hard. Whether you’re a one-person marketing team or part of a larger organization, the pressure to constantly churn out fresh, engaging content can be overwhelming. And as the demand for content continues to grow across every channel and format, it can feel like an impossible task to keep up.
But what if there was a way to create more content without working harder? What if you could scale your content production without sacrificing quality or blowing your budget? Enter artificial intelligence (AI).
Now, before you start picturing robots writing blog posts, hear me out. AI isn’t here to replace human content creators. Instead, it’s here to make our lives easier and our work better. By automating many of the repetitive, time-consuming parts of content creation, AI can free us up to focus on what we do best: being creative, strategic and authentic.
So how exactly can you put AI to work for your content? Here are 10 ways to get started:
Coming up with fresh content ideas can feel like squeezing water from a stone, especially when you’re creating content day in and day out. This is where AI can be a game-changer. By analyzing mountains of data from across your industry, AI can spot trending topics, frequently asked questions and gaps in existing content that your competitors might have missed. Perplexity AI is a good example in this case.
We’ve all faced the dreaded blank page. Sometimes the hardest part is just getting those first few words down. AI writing assistants can help break through that initial barrier by generating draft content based on your ideas or outline. While you’ll definitely want to put your own spin on it, having something to work with can be infinitely better than starting from nothing. It’s like having a brainstorming partner who’s always ready to bounce ideas around.
Once you have your draft, AI can also be your first-pass editor. Modern AI editing tools go way beyond basic spell-check—they can help you tighten up your prose, spot inconsistencies in tone and even suggest more impactful ways to phrase your key points.
The Progress Sitefinity CMS rich text editor goes beyond addressing the blank-page problem by eliminating the need for prompt engineering and the copy/paste step from external tools—it’s built into the editor.
These days, one-size-fits-all content just doesn’t cut it. People expect content that feels like it was made just for them. But creating custom content for every individual is time-consuming, right? Not necessarily. With AI, you can automatically personalize content for each reader based on their behaviors, preferences and context. This could be as simple as showing different headlines to different audience segments, or as sophisticated as dynamically reorganizing entire pages based on what you know about each reader.
A highly effective tool for this purpose is the Progress Sitefinity platform, which enables you to deliver customized content to various audiences based on parameters you define. It offers real-time “in-editor” personalization at the page level, allowing the customization of widgets or specific layers on the page for different personas and predefined audiences. Accompanied by AI capabilities for improved efficiency, it facilitates the reorganization of pages to create personalized 1:1 experiences or comprehensive website journeys.
Even your best content can start to feel stale after a while. But updating old posts or pages can be a tedious process. Once again, AI can help. Smart algorithms can scan through your content library, identifying pieces that might need a refresh—whether it’s updating outdated statistics, adding new examples or expanding sections that could use more depth. This keeps your content library fresh and relevant without requiring you to manually review every piece.
Creating content from scratch for every format and platform can be exhausting. But what if you could take your best-performing content and automatically transform it into different formats? AI makes this possible, helping you turn blog posts into video scripts, long-form articles into social media threads, or research reports into engaging infographics. It’s like having a content multiplication machine at your fingertips. There are dozens of tools out there that can help with this as shown below.
If you have a global audience, you know the importance (and challenge) of translating and if you’ve ever tried to reach a global audience, you know that translation is just the beginning. Each market has its own cultural nuances, preferences and ways of expressing ideas. Modern AI translation tools have gotten remarkably good at navigating these complexities. They can help you adapt your content for different markets while preserving your original message and tone. Some can even automatically adjust cultural references, idioms and measurement units to fit local expectations. A good example is the Lionbridge Connector for Sitefinity, which allows you to select content and target languages, define your requirements and automatically handles the translation process from start to finish.
We all know that visual content tends to perform better, but not everyone has the time or skills to be a graphic designer. This is where AI image and video generation tools come in handy. With just a text description of what you’re looking for, you can create custom visuals that complement your content. While they won’t replace professional design for everything, they’re perfect for adding visual interest to your everyday content without breaking the bank.
In a world drowning in static content, interactive elements can help you stand out. Things like quizzes, assessments, calculators and configurators not only engage readers but also provide valuable data about their interests and needs. AI-powered tools make it easier than ever to create these interactive experiences without deep technical knowledge. You can transform ordinary content into something people want to engage with and share.
Creating great content is only half the battle; you need to get it in front of the right people at the right time. AI can analyze engagement patterns across your channels to suggest optimal posting times and distribution strategies. It can even predict which pieces of content are likely to resonate with different audience segments and adjust your distribution accordingly.
Understanding how your content performs used to mean drowning in spreadsheets and metrics that didn’t tell the whole story. AI analytics tools can dig deeper, showing you not just what’s working, but why it’s working. They can identify patterns in your top-performing content, analyze audience engagement behaviors and suggest specific improvements for future content.
For instance, with the predictive capabilities offered by Sitefinity Insight, you have access to neural network models to predict the user’s likelihood to convert by analyzing their interactions across channels. The model forecasts future behavior rather than solely relying on historical data, allowing marketers to focus on segments where they will have the greatest impact.
The key to successfully incorporating AI into your content creation workflow isn’t about using every available tool. It’s about finding the right mix of AI assistance and human creativity that works for you. Here’s how to approach it:
Don’t try to transform your entire content operation overnight. Pick one or two areas where AI could make an immediate difference. Maybe it’s using AI for research or for creating first drafts of social media posts. Get comfortable with those tools before expanding to other areas. This gradual approach helps you build confidence and develop good habits around AI usage.
Look for the repetitive tasks that eat up your creative energy. Maybe it’s formatting content for different platforms or checking posts for consistency with your style guide. These routine tasks are perfect candidates for AI automation. By offloading them, you free up mental space for the creative work that really matters.
Using integrated AI tools into your content management system can significantly reduce time and cost. Vendors such as Progress have developed advanced features by integrating their platforms with large language models like Azure OpenAI. These capabilities are available immediately within the content editor, allowing users to utilize them without requiring additional tools or prompt engineering skills. This integration appears seamless within the editor and enhances efficiency, enabling you to allocate more time to creative or strategic tasks.
AI is a powerful tool, but it shouldn’t override your unique perspective and voice. Set clear guidelines for how AI-generated content should be reviewed and edited. Make sure everyone on your team understands that AI is a starting point, not a finish line. Your human touch (your experiences, insights and personality) is what makes your content truly valuable.
Think of AI as a creative catalyst rather than a replacement for human creativity. Use it to explore new angles, generate unexpected connections and push your thinking in new directions. The goal isn’t to automate creativity but to amplify it.
As much as this sounds like a buzzword, the AI landscape is actually evolving rapidly. Make it a habit to stay informed about new capabilities and tools. Set aside time regularly to experiment with new features or approaches. Sometimes the most valuable uses of AI come from trying something unexpected.
Pay attention to how AI is affecting your content quality and team productivity. Regular check-ins with your team about what’s working and what isn’t can help you fine-tune your approach. Be willing to adjust or abandon tools that aren’t delivering value.
Remember, AI is just a tool in your creative toolkit. Like any tool, its value comes not from what it can do on its own, but from how skillfully you use it to achieve your goals. As you explore these AI-powered possibilities, stay focused on what matters most: creating content that connects with your audience and delivers real value.
Interested in exploring AI further? Learn more about the AI features available in the Sitefinity platform.
Continue reading...
Creating content is hard. Whether you’re a one-person marketing team or part of a larger organization, the pressure to constantly churn out fresh, engaging content can be overwhelming. And as the demand for content continues to grow across every channel and format, it can feel like an impossible task to keep up.
But what if there was a way to create more content without working harder? What if you could scale your content production without sacrificing quality or blowing your budget? Enter artificial intelligence (AI).
Now, before you start picturing robots writing blog posts, hear me out. AI isn’t here to replace human content creators. Instead, it’s here to make our lives easier and our work better. By automating many of the repetitive, time-consuming parts of content creation, AI can free us up to focus on what we do best: being creative, strategic and authentic.
So how exactly can you put AI to work for your content? Here are 10 ways to get started:
1. Generating Ideas and Research
Coming up with fresh content ideas can feel like squeezing water from a stone, especially when you’re creating content day in and day out. This is where AI can be a game-changer. By analyzing mountains of data from across your industry, AI can spot trending topics, frequently asked questions and gaps in existing content that your competitors might have missed. Perplexity AI is a good example in this case.
2. Streamlining Writing and Editing
We’ve all faced the dreaded blank page. Sometimes the hardest part is just getting those first few words down. AI writing assistants can help break through that initial barrier by generating draft content based on your ideas or outline. While you’ll definitely want to put your own spin on it, having something to work with can be infinitely better than starting from nothing. It’s like having a brainstorming partner who’s always ready to bounce ideas around.
Once you have your draft, AI can also be your first-pass editor. Modern AI editing tools go way beyond basic spell-check—they can help you tighten up your prose, spot inconsistencies in tone and even suggest more impactful ways to phrase your key points.
The Progress Sitefinity CMS rich text editor goes beyond addressing the blank-page problem by eliminating the need for prompt engineering and the copy/paste step from external tools—it’s built into the editor.
3. Creating Personalized Experiences
These days, one-size-fits-all content just doesn’t cut it. People expect content that feels like it was made just for them. But creating custom content for every individual is time-consuming, right? Not necessarily. With AI, you can automatically personalize content for each reader based on their behaviors, preferences and context. This could be as simple as showing different headlines to different audience segments, or as sophisticated as dynamically reorganizing entire pages based on what you know about each reader.
A highly effective tool for this purpose is the Progress Sitefinity platform, which enables you to deliver customized content to various audiences based on parameters you define. It offers real-time “in-editor” personalization at the page level, allowing the customization of widgets or specific layers on the page for different personas and predefined audiences. Accompanied by AI capabilities for improved efficiency, it facilitates the reorganization of pages to create personalized 1:1 experiences or comprehensive website journeys.
4. Updating and Refreshing Content
Even your best content can start to feel stale after a while. But updating old posts or pages can be a tedious process. Once again, AI can help. Smart algorithms can scan through your content library, identifying pieces that might need a refresh—whether it’s updating outdated statistics, adding new examples or expanding sections that could use more depth. This keeps your content library fresh and relevant without requiring you to manually review every piece.
5. Transforming and Repurposing Content
Creating content from scratch for every format and platform can be exhausting. But what if you could take your best-performing content and automatically transform it into different formats? AI makes this possible, helping you turn blog posts into video scripts, long-form articles into social media threads, or research reports into engaging infographics. It’s like having a content multiplication machine at your fingertips. There are dozens of tools out there that can help with this as shown below.
6. Localization and Translation
If you have a global audience, you know the importance (and challenge) of translating and if you’ve ever tried to reach a global audience, you know that translation is just the beginning. Each market has its own cultural nuances, preferences and ways of expressing ideas. Modern AI translation tools have gotten remarkably good at navigating these complexities. They can help you adapt your content for different markets while preserving your original message and tone. Some can even automatically adjust cultural references, idioms and measurement units to fit local expectations. A good example is the Lionbridge Connector for Sitefinity, which allows you to select content and target languages, define your requirements and automatically handles the translation process from start to finish.
7. Creating Visual Elements
We all know that visual content tends to perform better, but not everyone has the time or skills to be a graphic designer. This is where AI image and video generation tools come in handy. With just a text description of what you’re looking for, you can create custom visuals that complement your content. While they won’t replace professional design for everything, they’re perfect for adding visual interest to your everyday content without breaking the bank.
8. Building Interactive Experiences
In a world drowning in static content, interactive elements can help you stand out. Things like quizzes, assessments, calculators and configurators not only engage readers but also provide valuable data about their interests and needs. AI-powered tools make it easier than ever to create these interactive experiences without deep technical knowledge. You can transform ordinary content into something people want to engage with and share.
9. Optimizing Distribution
Creating great content is only half the battle; you need to get it in front of the right people at the right time. AI can analyze engagement patterns across your channels to suggest optimal posting times and distribution strategies. It can even predict which pieces of content are likely to resonate with different audience segments and adjust your distribution accordingly.
10. Measuring and Improving Performance
Understanding how your content performs used to mean drowning in spreadsheets and metrics that didn’t tell the whole story. AI analytics tools can dig deeper, showing you not just what’s working, but why it’s working. They can identify patterns in your top-performing content, analyze audience engagement behaviors and suggest specific improvements for future content.
For instance, with the predictive capabilities offered by Sitefinity Insight, you have access to neural network models to predict the user’s likelihood to convert by analyzing their interactions across channels. The model forecasts future behavior rather than solely relying on historical data, allowing marketers to focus on segments where they will have the greatest impact.
Making the Most of AI in Your Content Creation Process
The key to successfully incorporating AI into your content creation workflow isn’t about using every available tool. It’s about finding the right mix of AI assistance and human creativity that works for you. Here’s how to approach it:
Start Small and Build Up
Don’t try to transform your entire content operation overnight. Pick one or two areas where AI could make an immediate difference. Maybe it’s using AI for research or for creating first drafts of social media posts. Get comfortable with those tools before expanding to other areas. This gradual approach helps you build confidence and develop good habits around AI usage.
Focus on Time-Consuming Tasks First
Look for the repetitive tasks that eat up your creative energy. Maybe it’s formatting content for different platforms or checking posts for consistency with your style guide. These routine tasks are perfect candidates for AI automation. By offloading them, you free up mental space for the creative work that really matters.
Save Time and Money
Using integrated AI tools into your content management system can significantly reduce time and cost. Vendors such as Progress have developed advanced features by integrating their platforms with large language models like Azure OpenAI. These capabilities are available immediately within the content editor, allowing users to utilize them without requiring additional tools or prompt engineering skills. This integration appears seamless within the editor and enhances efficiency, enabling you to allocate more time to creative or strategic tasks.
Maintain Your Voice and Standards
AI is a powerful tool, but it shouldn’t override your unique perspective and voice. Set clear guidelines for how AI-generated content should be reviewed and edited. Make sure everyone on your team understands that AI is a starting point, not a finish line. Your human touch (your experiences, insights and personality) is what makes your content truly valuable.
Use AI to Enhance Creativity, Not Replace It
Think of AI as a creative catalyst rather than a replacement for human creativity. Use it to explore new angles, generate unexpected connections and push your thinking in new directions. The goal isn’t to automate creativity but to amplify it.
Stay Informed and Experimental
As much as this sounds like a buzzword, the AI landscape is actually evolving rapidly. Make it a habit to stay informed about new capabilities and tools. Set aside time regularly to experiment with new features or approaches. Sometimes the most valuable uses of AI come from trying something unexpected.
Build a Feedback Loop
Pay attention to how AI is affecting your content quality and team productivity. Regular check-ins with your team about what’s working and what isn’t can help you fine-tune your approach. Be willing to adjust or abandon tools that aren’t delivering value.
Concluding Thoughts
Remember, AI is just a tool in your creative toolkit. Like any tool, its value comes not from what it can do on its own, but from how skillfully you use it to achieve your goals. As you explore these AI-powered possibilities, stay focused on what matters most: creating content that connects with your audience and delivers real value.
Interested in exploring AI further? Learn more about the AI features available in the Sitefinity platform.
Continue reading...