[Progress News] [Progress OpenEdge ABL] 10 Minute Martech: Where Maverick Thinking Meets Meaningful Marketing, Fast

[Katie Austin]

The 10 Minute Martech podcast is here to bring you bold, brilliant thinking from industry leaders, all in a digestible format.

Marketing moves fast and attention spans move even faster. Tools evolve. Channels fragment. Expectations skyrocket. And through it all, the pressure to deliver faster, smarter and more personally than ever just keeps rising.

Here’s what some of the best minds in the industry are already saying about the movements in martech:

“What really separates one business from another is not even product or service. Building that brand really separates you. And if you don’t build that brand, you won’t do well in the long run.” — Neil Patel

“We are witnessing the technology evolution in front of us. We don’t know what outcome, we don’t know how far it will go. We just know that train has left the train station.” — Pam Didner

“It’s just going to get harder and harder to make tech decisions. You need less tech, not more. You need the right tools. Make your bets on fewer things and lean into them to be more successful.” — Matt Heinz

In the middle of all this motion, one thing is clear: the best ideas shouldn’t take long to land.

That’s the power behind our 10 Minute Martech podcast. To deliver what you need to know, in the time you need to know it.

What Is 10 Minute Martech?​

The 10 Minute Martech podcast is here to cut through the noise, surface what actually matters, and bring you bold, brilliant thinking in a format that fits into your day, not interrupts it.

The podcast promises to deliver sharp, focused conversations with the boldest minds in marketing and tech, all in 10 minutes or less.

Hear from our host, Sara Faatz, Community and Awareness Lead at Progress, as she introduces the maverick spirit behind 10 Minute Martech and what you can expect from every episode:




Each episode cuts through the noise with quick hits of clarity, creativity and real-world insight. You’ll hear from some of the sharpest and most influential leaders in martech. The ones turning ideas into movements and momentum into impact.

Whether you’re in ops or strategy, demand gen or dev, this is where maverick thinking meets meaningful marketing. Fast.

This series features the voices actively shaping the future of martech, not with theory, but with action. Like Neil Patel, who reframes how we think about visibility in the age of AI and challenges conventional SEO thinking with new and revolutionary ideas:

“Search has changed from search engine optimization to search everywhere optimization.” — Neil Patel

Because when discovery happens on Instagram, TikTok, Amazon and even through AI assistants, findability isn’t about keywords anymore. It’s about being everywhere your audience is.

Why 10 Minutes Works​

Because marketers don’t have time for fluff.

10 Minute Martech is designed and developed to be intentionally short, sharp and focused. It’s built for those who are juggling tools, targets and team asks. For the people who want insight without the overload.

Here’s why it hits different:

• Time-boxed brilliance – Every episode respects your time, in a world where we’re already short on seconds. Time is valuable and we know that. You’ll get bold takes, sharp questions and actionable insights, all in under 10 minutes. That’s less time than it takes to drink your morning coffee.
• No filler, no posturing – We skip the drawn-out intros and the buzzword bingo. These are straight-shooting conversations with people who know their fields of expertise inside and out.
• High signal, low effort – Walk away with fresh thinking on AI, SEO, org design, content ops, customer experience and more. We’ve just minus the content fatigue.
• Built to binge or drop in – Whether you’re listening back-to-back or grabbing one episode on the go, every conversation stands on its own and delivers the real value behind the topic at hand.

Who Can You Expect to Hear From?​

We sit with some of the greatest experts in their fields to cover an expansive range of topics around all things martech. Here’s just a snippet of the who’s who appearing on 10 Minute Martech:

• Neil Patel joins us to speak on brand building, discoverability and “search everywhere” strategy.

• Karen Steele leans into highlighting AI as an enabler (not a replacement) and the future of ops.

• Scott Brinker comes ready to deep dive into the necessity of choosing the right tools and why more isn’t always better.

Ready to Listen? Subscribe & Stay Connected​

Here’s how to stay in the loop:

Where	Link	Why It Matters
Spotify	10 Minute Martech	Queue it up during your commute or coffee run.
Apple Podcasts	10 Minute Martech	Leave a review to help fellow marketers find us.
YouTube	Progress Sitefinity -@SitefinityCMS	Watch the video version, for the full immersive experience.
LinkedIn	Follow Progress Sitefinity	On the go updates, episode drops, and live-comment threads.
Twitter / X	@Sitefinity	Hot takes, Martech and CMS deep dives, and well as industry must know information.
Progress blog	Progress Blogs	We’ll offer fast, focused recaps of each episode, to bring you standout quotes and actionable insights of the episodes.

Join the conversation with #10MinuteMartech and share your favorite insight, tag a teammate or pitch us the topic you want covered next.

Start listening. Start rethinking. And start showing up everywhere your audience is!

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